With the help of a website, a small business can reach out to customers in their directly local niche or all the way around the world, create engaging content, and track essential metrics. When done right, a website can be an invaluable marketing tool that helps small businesses stay ahead of their competition.
 

Link building is a technique used to acquire inbound links from other websites, and it is one of the most effective strategies for improving SEO rankings. While it's actually not a secret and certainly not a magic wand, below you will find the benefits of link building, get tips for effective link building, and learn how to analyze competitors’ link building strategies.

Adding a blog to your small business website can be a great addition. Not only will producing fresh, relevant content benefit your customer base and build your authority on a subject matter, when done right, it will help your website show up in search results as well. Below we'll review some tips for writing SEO-friendly blog posts.
 

Many small businesses have websites that either look great but function poorly OR they function okay but give the business a less than desirable image. Find out what elements your website needs to both look great and function well.